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Questions for Sophie

When we first conceptualised our latest campaign, we knew that we wanted to showcase the versatility of our shoes as well as their style. To do this we needed someone in them who personified this union of beauty and practicality. This someone was Sophie Rowell. 

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Comfortable Fashion - The Final Frontier

Before we launched 52° LDN, we made it our mission to get inside the heads of as many women as possible. An elegant but comfortable shoe brand was our idea, but we had to find out whether it had legs. So, we plunged feet-first into the realm of footwear and the relationships that women have with their shoes.

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